Last updated: January 15, 2025
Overview
W.S. Colors (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we handle information when you use our mobile application and website (wscolors.com).
Information We Don't Collect
W.S. Colors is designed with privacy in mind. We do not collect, store, or process any personal information from our users. Specifically, we do not collect:
- Personal identification information (name, email, phone number, etc.)
- Device information beyond what's necessary for app functionality
- Location data
- Photos or camera data (camera access is used only for color scanning and is processed locally)
- Usage patterns or behavioral data
- Any other personal or sensitive information
Third-Party Services
While we don't collect personal data ourselves, our app uses the following third-party services for essential functionality:
Google Analytics / Firebase Analytics
We use Google Analytics (via Firebase) to understand general usage patterns and improve our service. This service may collect:
- Anonymous usage statistics
- App and website performance metrics
- General demographic information
For website visitors: Analytics tracking requires your explicit consent through our cookie consent banner. You can manage your preferences at any time on our Cookie Settings page.
You can learn more about Google Analytics' privacy practices at https://policies.google.com/privacy
Firebase Crashlytics
We use Firebase Crashlytics to monitor app stability and fix crashes. Crashlytics may collect:
- Crash reports and technical diagnostics
- Device and app version information
- Anonymous identifiers for crash tracking
You can learn more about Firebase's privacy practices at https://firebase.google.com/support/privacy
Camera Access
The app requests camera access solely for the color scanning feature. All camera processing is done locally on your device, and no images or camera data are transmitted, stored, or shared.
Favorite Colors
When you mark colors as favorites:
- In the mobile app: This information is stored locally on your device and optionally synced through your device's cloud service (iCloud for iOS). We do not have access to this data.
- On the website: Favorites are stored in your browser's local storage and remain on your device only. This data is never transmitted to our servers.
Cookie Policy (Website Only)
Our website uses cookies to enhance your experience and provide analytics. We are committed to transparency about how we use cookies and give you full control over your preferences.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.
Cookies We Use
Essential Cookies (Always Active)
These cookies are necessary for the website to function and cannot be disabled:
- wscolors_cookie_consent — Stores your cookie consent preference
- Purpose: Remembers whether you've accepted or declined analytics cookies
- Duration: Permanent (until you clear your browser data)
- Type: First-party cookie (stored in localStorage)
- wsColorsFavorites — Stores your favorite colors locally
- Purpose: Saves colors you've marked as favorites
- Duration: Permanent (until you clear your browser data)
- Type: First-party data (stored in localStorage)
Analytics Cookies (Optional — Require Your Consent)
These cookies help us understand how visitors use our website. They are only set if you explicitly consent:
- _ga — Google Analytics
- Purpose: Distinguishes unique users and tracks sessions
- Duration: 2 years
- Provider: Google Analytics
- _gid — Google Analytics
- Purpose: Distinguishes unique users
- Duration: 24 hours
- Provider: Google Analytics
- _gat — Google Analytics
- Purpose: Throttles request rate
- Duration: 1 minute
- Provider: Google Analytics
Your Cookie Choices
You have full control over analytics cookies:
- First Visit: When you first visit our site, we'll show a cookie consent banner. You can choose to accept or decline analytics cookies.
- Change Your Mind: You can change your cookie preferences at any time by visiting our Cookie Settings page.
- Browser Settings: You can also manage cookies through your browser settings.
Third-Party Cookies
We only use first-party cookies (set by wscolors.com) and cookies from Google Analytics. We do not use cookies for advertising, social media tracking, or cross-site tracking.
International Users & Compliance
Our cookie consent system complies with:
- GDPR (EU/UK): We obtain explicit consent before setting analytics cookies
- CCPA (California): We provide clear disclosure and opt-out mechanisms
- ePrivacy Directive: We follow cookie consent best practices
Data Security
Since we don't collect personal data, there's minimal risk to your privacy. Any data processed by third-party services is handled according to their respective privacy policies and security measures.
Children's Privacy
Our app is suitable for all ages and does not collect personal information from anyone, including children under 13.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.
Your Rights
Depending on your location, you may have the following rights:
- Right to Access: Request information about data we process
- Right to Deletion: Request deletion of your data (note: we don't store personal data)
- Right to Object: Object to analytics tracking by declining cookies
- Right to Withdraw Consent: Change your cookie preferences at any time
Contact Us
If you have any questions about this Privacy Policy or our cookie practices, please contact us at:
Email: hi@wscolors.com
Quick Links: